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Nano
Internet Concept
Frequently Asked Questions (FAQ) |
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1.
What is the basic concept? ESH Sciences, Inc. has purchased a significant quantity of generic Internet domain names with a nano prefix (e.g., Nanomagnetism.com). Many of the .com names were also purchased in the .org and .net extensions. The domains provide a method to direct the power of the Internet for nanotechnology development. A limited number of these domains have been set aside for the public good. 2. What domain names are available as a public service? The following domains are suitable for covering the entire nanotechnology field: Nanotheory, Nanopractice, Nanoexperiment, Nanoknowledge. Each of these domains are owned in the .com, .org, and .net extensions. The concept remains fluid and other names owned by ESH Sciences may also benefit scientific progress. 3. What are potential uses for the domains? Obvious uses include nanotechnology advocacy, collaboration, corporate marketing and branding, data/information transfer, e-commerce and education. Of course, Internet sites can be used in conjunction with other media such as advertisements, journals/magazines, television programs, etc. One plausible scenario is to use the .com extension to generate funding (e.g., corporate sponsorship) for the non-profit .org site. A synergy could develop between the .com and .org sites if both were developed in a high quality fashion. The .net extension (i.e., network) enables additional uses. Alternatively, the three domains in each set (.com, .org. .net) could be distributed to different parties (e.g., professional societies, schools) for parallel development. Domains could also be used for grassroots collaboration, similar to the Linux model and Wikipedia. 4. Isn't a domain name irrelevant when there are high quality search engines? The use of generic domain names is a proven strategy to attract Internet traffic. Targeted traffic can be generated either through direct navigation (typing the domain name into the browser bar) or high click-through rates on search engines if the domain name is clearly relevant to the user's search query. 5. What are the benefits of employing multiple sites? Benefits of multiple
domains include the ability to direct traffic to other sites in the portfolio, and enabling decentralized management with regard to content generation, legal liability, etc. Generic domain names also offer a neutral publishing location when two
or more organizations collaborate.
6.
What about the new top level domain extensions being released in the future? It is likely that a large number of additional top level domain extensions will be approved in the near future. Examples include .shop and .web. From a science and technology perspective, it is likely a .sci and/or .tech extension will be sponsored and approved. Most domain name experts expect the .com extension to retain its intrinsic value and commercial reach across the Internet. The .org extension will retain its intrinsic meaning identifying non-commercial organizations/ventures. 7. What will convince you to enter into a collaboration and/or release the names?
My major focus is to identify appropriate organizations with the commitment and resources to develop the domains as world-class websites. Please
send e-mail with inquiries or comments to
sobols@naknow.com Thank
you for considering this idea. |
